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How to structure a brand deal proposal when you have under 10k subs?

Brand Deals & Sponsorships Created: 02.08.2026 03:27 2 Views


Creator preparing a brand deal proposal with media kit and rate card on laptop in a bright studio

Creator preparing a brand deal proposal with media kit and rate card on laptop in a bright studio
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Hey everyone! I've been creating content for about a year now and I'm at 8.2k subs. I've started getting a few emails from smaller brands asking about sponsored content, but I have no idea how to structure a proper proposal. I don't want to undersell myself, but I also don't want to scare them off with crazy numbers. What should I include in my media kit or rate card? How do I negotiate when they ask for my 'rates'? Any advice would be super helpful!

Replies (4)

Great question! I was in your shoes last year. First, make sure you have a simple one-page media kit that includes your channel stats (subs, average views, engagement rate), audience demographics (age, location, interests), and a few examples of your best content. For rates, don't just throw out a number. Base it on your engagement rate and average views. A common formula is $20-$30 per 1,000 views for a dedicated video, but you can adjust based on your niche. Also, always ask for the brand's budget range first—that gives you negotiating power.
Keep rendering, keep uploading.


pixelspark21 yazdı:

A common formula is $20-$30 per 1,000 views for a dedicated video, but you can adjust based on your niche.



That's a good baseline, but don't forget to factor in the usage rights. If they want to use your content on their social channels or ads, charge extra—usually 20-30% more. Also, set a clear deliverable list: one YouTube video, one Instagram story, etc. And always ask for a contract that specifies the timeline, revisions, and payment terms (e.g., 50% upfront, 50% upon delivery). I've seen too many creators get burned by vague agreements.
Creator burnout is real, take care guys.
I'd add that you should also create a simple rate card that shows different packages (e.g., basic mention, dedicated video, video + social bundle). That makes you look professional and gives the brand options. For under 10k subs, you might charge $100-$300 per dedicated video depending on your niche and engagement. Don't forget to highlight your 'unique value'—like your audience's trust or your editing style. Also, always ask for a product sample or a trial period before committing to a long-term deal.
Write, shoot, edit, repeat.
Thanks everyone! This is all super helpful. I've put together a media kit and a simple rate card with packages, and I'm ready to negotiate. I'll definitely ask for their budget first and get everything in writing. Appreciate the advice!
TikTok growth is all about the first 3 seconds hook.

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