Hey everyone! I've been running a tech review channel for about three years now, and I've always focused on keeping my older videos updated with fresh info in the description and pinned comments. Recently, I decided to do a deeper cleanup: I re-edited some of my most popular videos from 2023 to improve pacing, added better end screens, and even swapped out the thumbnail for a few. I thought this would help with watch time and CTR, but instead, my RPM has tanked by almost 40% over the last two weeks. My CPM is still roughly the same, but the RPM is way down, and I'm not sure if it's because of the changes I made or just the seasonal ad rates.
I'm also noticing that my estimated revenue per 1,000 views is now around $2.50 when it used to be $4.50. My niche (tech reviews) usually gets decent ad rates, so this is really frustrating. I've checked YouTube Studio and my monetization settings are fine, no policy issues. I'm wondering if re-uploading the updated versions as new videos instead of editing the originals would have been better, and if I should revert to the old versions or just wait it out. Has anyone else experienced this after updating old content? Any advice on what to do?
I'm also noticing that my estimated revenue per 1,000 views is now around $2.50 when it used to be $4.50. My niche (tech reviews) usually gets decent ad rates, so this is really frustrating. I've checked YouTube Studio and my monetization settings are fine, no policy issues. I'm wondering if re-uploading the updated versions as new videos instead of editing the originals would have been better, and if I should revert to the old versions or just wait it out. Has anyone else experienced this after updating old content? Any advice on what to do?
