How do you structure a brand deal contract for a one-off sponsored video?

Congrats on the first deal! Exclusivity for 30 days is pretty standard in the niche, but you should push back if it's too broad. Make sure the contract clearly defines the product category – e.g., 'wireless earbuds' not 'audio equipment' – and includes a clause that you can work with non-competing brands during that period. For payment, always ask for 50% upfront, 50% upon publication, and specify the payment method and due date (e.g., net 30 via PayPal). Also, include a usage rights section that limits the brand to using your video only for the agreed purpose (e.g., embedding on their site) and only for 12 months, unless they pay extra. Finally, add a performance clause that says if the video underperforms due to algorithm changes, you're not obligated to re-shoot or give a refund – you just deliver the video as agreed. I'd also recommend using a simple one-page contract template from the SAG-AFTRA or the FTC guidelines for disclosure.

Great advice above. One thing I'd add is to include a 'kill fee' clause – if the brand cancels the deal after you've started production, you keep the upfront payment and maybe get an additional 20% as compensation. Also, don't forget to specify the exact deliverables: video length, editing revisions (usually 2 rounds max), and any thumbnails or social clips. For the affiliate commission, make sure they provide a tracking dashboard and that the commission applies to sales within 30 days of the video's publish date, even if the cookie lasts longer. And always have a lawyer review – I know it's scary, but a few hundred bucks can save you from a nightmare. Here's a good template I found: [link to a template on CreatorLegal.com].

The exclusivity clause is a red flag for me – 30 days is long for a small channel. I'd counter with 14 days and a narrower category. Also, make sure the contract doesn't include 'most favored nation' language that would require you to give them the same rates as future sponsors – that's a trap. For payment, use a platform like HoneyBook or a simple invoice with clear terms. And don't forget to include a clause about FTC disclosure – you'll need to add '#ad' in the video description and verbally say it, but the contract should state that the brand is responsible for providing any required legal compliance materials. Finally, I recommend getting a deposit of at least 30% upfront to cover your time, and always have a 'no re-edits after approval' clause. Good luck!

Thanks everyone, this is super helpful! I'll definitely push back on the exclusivity and ask for a narrower category. I'll also request 50% upfront and add a kill fee clause. I found a template from CreatorLegal and will modify it with your suggestions. Appreciate the help – feeling more confident now!

Solid thread! One thing I'd add since you're locking things down: make sure the contract spells out what happens if the brand wants to reuse your video for paid ads (like YouTube pre-roll or Meta ads) down the line. I've seen creators get burned where the brand just repurposes the content without extra compensation because the usage rights were too vague. Add a clause that any paid media usage beyond the initial 12-month embed requires a separate agreement and fee.

Also, for the payment schedule, I'd recommend putting a late fee clause in there – something like 1.5% per month on overdue invoices. It sounds awkward, but it's standard business practice and it keeps you from chasing brands for 60 days. And if you're using PayPal, make sure you invoice as "goods and services" so you're covered by buyer/seller protection. Curious to hear how the negotiation goes – shoot an update once you've sent the counter!